Online booking, price, collection points, other prasadams and TTD products - complete guide
The Tirupati Balaji laddu is arguably the most famous prasadam in the world. Made with premium besan (gram flour), pure sugar, cashews, cardamom, raisins, and pure ghee, each laddu weighs approximately 175 grams. The recipe is centuries old and considered sacred. The TTD kitchen, known as 'Potu', operates 24 hours a day and produces over 3 lakh (300,000) laddus daily to meet the enormous demand.
In 2009, the Tirupati laddu became the first prasadam in India to receive a Geographical Indication (GI) tag, recognizing its unique origin and recipe. This means no other manufacturer can legally use the name 'Tirupati Laddu'. The laddu has become so iconic that it is often the most anticipated souvenir that devotees bring back from their Tirupati pilgrimage.
Visit tirupatibalaji.ap.gov.in and login with your registered account.
Navigate to the Laddu Prasadam section from the booking menu.
Select collection date and number of laddus (maximum 4 per person).
Pay Rs 50 per laddu via UPI, debit/credit card, or net banking.
Show booking receipt and ID proof at the designated laddu counter in Tirumala.
| Prasadam | Price | Description | Availability |
|---|---|---|---|
| Laddu (Srivari) | Rs 50 | Besan, sugar, cashews, ghee - 175g each | 24/7, online + counter |
| Vada | Rs 25 | Crispy urad dal vada | Counter only |
| Dosa | Rs 25 | Traditional South Indian dosa | Counter only |
| Pongal | Rs 25 | Rice and dal preparation | Counter only |
| Pulihora | Rs 15 | Tamarind rice | Counter only |
| Mysorepak | Rs 30 | Ghee-based gram flour sweet | Counter only |
| Jilebi | Rs 20 | Deep-fried sweet spirals | Counter only |
TTD operates the Matrusri Tarigonda Vengamamba Annaprasadam Complex at Tirumala, which serves free meals to all devotees 24 hours a day, 7 days a week. This is one of the largest free feeding operations in the world, serving thousands of people daily with nutritious vegetarian South Indian meals. No booking or ticket is required - any devotee can walk in and eat at any time.
TTD also sells various religious items and publications at counters in Tirumala and Tirupati. These include sacred threads, kumkum, turmeric, incense sticks, deity photographs, religious books and calendars, and Panchangam (Hindu almanac). These items make meaningful souvenirs and are popular among devotees.
Login to the TTD website (tirupatibalaji.ap.gov.in), go to the Laddu Prasadam section, select date and quantity (maximum 4 laddus per person), make payment (Rs 50 per laddu), and download the booking receipt. Collect laddus from the designated counter in Tirumala by showing the receipt and ID proof. Booking opens along with darshan booking.
The Tirupati Balaji laddu prasadam costs Rs 50 per laddu when booked online or purchased at the counter. One free laddu is included with SSD darshan ticket (Rs 300), and 2 free laddus with Athi Vishesha darshan (Rs 500). You can purchase additional laddus up to the limit of 4 per person.
The Tirupati laddu holds a Geographical Indication (GI) tag - the first prasadam in India to receive this recognition. Weighing approximately 175 grams, it is made with besan (gram flour), sugar, cashews, cardamom, raisins, and pure ghee. The TTD kitchen (Potu) produces over 3 lakh laddus daily. The recipe is centuries old and considered sacred.
Yes, you can purchase laddus without darshan from the designated laddu counters at Tirumala. However, online booking links laddu purchase with darshan booking. For standalone purchase, visit the laddu counter at Tirumala with a valid ID proof. The counter operates throughout the day subject to availability. Maximum 2 laddus per person without darshan booking.
Besides the famous laddu, TTD offers: Vada (Rs 25), Dosa (Rs 25), Pongal (Rs 25), Pulihora/Tamarind Rice (Rs 15), Mysorepak (Rs 30), and Jilebi (Rs 20). Free Annaprasadam (meals) is served 24/7 at the Matrusri Tarigonda Vengamamba Annaprasadam Complex feeding thousands of devotees daily at no cost.
Annaprasadam is TTD's free meal service available 24 hours a day, 7 days a week at the Matrusri Tarigonda Vengamamba Annaprasadam Complex in Tirumala. It serves unlimited rice, sambar, rasam, and curd to all devotees without any charge or discrimination. Over 80,000 meals are served daily. A similar facility exists at Tirupati's Srinivasam complex.
Yes, Tirupati laddus can be carried on domestic flights in both cabin and checked baggage. Pack them securely in the TTD packaging to avoid damage. For international flights, check the destination country's customs rules regarding food items. Some countries may restrict dairy-based food items. Laddus stay fresh for 5-7 days at room temperature and longer if refrigerated.
Devotees with SSD darshan ticket can buy up to 4 additional laddus (Rs 50 each) on top of the 1 free laddu included with the ticket. For Sarva Darshan, you can purchase 2 laddus from the counter. During festival seasons, TTD may increase or restrict the per-person limit based on demand and production capacity.
TTD operates several shops in Tirumala and Tirupati selling religious items including deity photos, CDs of temple music, sacred thread (Yagnopaveetham), turmeric, kumkum, incense sticks, religious books, and panchaloha idols. The TTD Publications shop has rare religious texts. These shops are located near the temple complex and bus stand areas.
The official shelf life of Tirupati laddu is 5 days at room temperature as per TTD guidelines. However, if refrigerated, laddus can last up to 15-20 days. Each laddu packet has a manufacture date printed on it. The laddu tastes best when consumed fresh within 2-3 days. Do not freeze the laddu as it affects the texture and taste.