TTD Agarbatti: 7 Brands, Price & Where to Buy

TTD Agarbatti: 7 Brands, Price & Where to Buy

TTD agarbatti is the Srivari Agarbatti range of incense sticks made from used temple flowers by Tirumala Tirupati Devasthanams (TTD), sold in seven brands at TTD counters in Tirumala and Tirupati. At the September 2021 launch, packs cost Rs 60 (100 g) or Rs 125 (65 g). Most online listings are third-party resellers, not TTD.

Buyers run into three problems: prices online are undated, marketplace sellers of unclear origin dominate search results, and different sites disagree on whether TTD sells online at all. This guide uses TTD's own launch announcement for the brand list, pack sizes and prices, explains where the counters are reported to be, and gives you a checklist for judging any pack you find online. If you are also collecting laddus or other temple offerings, our TTD prasadam guide covers those.

Quick facts

• Maker: Tirumala Tirupati Devasthanams (TTD), with manufacturing partner Darshan International
• Sales began: 13 September 2021, at Tirumala and Tirupati
• Made at: the SV Goshala Agarbatti Production Centre
• Raw material: used flowers from TTD temples, plus other ingredients
• Brands: seven, in 100 g and 65 g packs
• Pricing basis: no-loss no-profit, according to the launch report

What is TTD agarbatti?

An agarbatti is an incense stick, burned in homes and temples across India during prayer. TTD's version is different in one important way: the powder base comes from flowers that have already been offered to the deities in TTD temples, including those used in worship of Lord Venkateswara at Tirumala.

Made from temple flowers

Flowers are offered every day in decoration and ritual at TTD temples. Instead of discarding the used flowers, TTD set up an agarbatti production centre at the SV Goshala. The flowers are sorted, dried and powdered there, then turned into incense sticks. Buying a pack is, for many devotees, a way of taking home something connected to the temple's daily worship, much like the Tirupati Laddu.

Why TTD started it

According to a report in The Hans India, sales began at Tirumala and Tirupati on 13 September 2021, launched by the then TTD Chairman Y V Subba Reddy, and the agarbattis are sold on a no-loss no-profit basis. The same report says TTD also tied up with Dr YSR Horticultural University to make dry-flower decorative items from temple flowers, so the agarbatti is part of a wider effort to reuse offerings respectfully.

The seven TTD agarbatti brands and their launch prices

TTD launched seven brands, said to symbolise the seven hills of Tirumala. Three came in larger 100 g packs and four in smaller 65 g packs at a higher price. The table uses the prices TTD announced in September 2021. They are launch prices; the printed MRP on packs today may be different, so always check it at the counter.

The price-per-100 g column is our own calculation from TTD's launch figures. It shows that the four 65 g brands cost roughly three times as much by weight as Abhayahasta, Tandanana and Divyapada. TTD's announcement does not describe the fragrance of each brand, so we do not either; if scent matters to you, ask at the counter or buy one small pack of each type first.

Where to buy TTD agarbatti in Tirumala and Tirupati

TTD sells the agarbattis through its own counters. The locations below are those reported by pilgrim guides; counters can move, so confirm at a TTD information centre when you arrive.

Tirumala counters

In Tirumala, a sale point is reported next to the laddu counter, and packs are also reported at TTD bookstalls. If you are collecting laddus after darshan, that is the easiest time to look. Our Tirupati laddu prasadam guide explains the laddu counter process, so you can plan both in one visit.

Tirupati counters

In Tirupati town, a counter is reported opposite the TTD Administrative Building, and packs are also reported at TTD temples in the town (Govindaraja Temple, Tirupati, Kodandarama Swamy Temple and Kapileswara Swamy Temple) and at Sri Padmavathi Ammavari Temple (Tiruchanur).

We do not list counter opening hours because we could not verify them. Ask at the counter or a TTD information centre.

Can you buy TTD agarbatti online?

Official channel status

We could not confirm, as of 30 September 2026, that TTD sells its agarbattis online. The official portal, ttdevasthanams.ap.gov.in, is used for darshan, seva, accommodation and donations, and we found no agarbatti sale there. Some websites describe an "official TTD e-shop" for incense, but they do not link to any TTD page that confirms it. If you want to be sure, check TTD's portal and announcements yourself before paying anyone who claims to be official.

Marketplace and reseller listings

Search for TTD agarbatti online and the first results are usually marketplace listings (such as Amazon.in) and private websites selling packs and combos. These are third-party sellers setting their own prices. Some may be passing on genuine packs bought at TTD counters, but you cannot tell that from the listing alone.

How to check a pack is genuine

How the Srivari incense sticks are made

TTD described the process when it announced the product. Used flowers from TTD temples reach the SV Goshala Agarbatti Production Centre, where they are sorted by type and dried. The dried flowers are powdered and mixed with other ingredients and water into a paste, which is shaped into sticks. The sticks dry for 15 to 16 hours, are dipped in an aromatic liquid, dried again and then packed.

The production is run with Darshan International, a Bengaluru-based company, using ten machines with a capacity of about 3.5 lakh agarbattis a day, according to TTD's announcement of the Srivari agarbattis. Those are 2021 launch figures; current output may differ.

1. Collect used flowers from TTD temples
2. Sort by flower type
3. Dry and powder the flowers
4. Mix with other ingredients and water into a paste
5. Shape into sticks and dry for 15-16 hours
6. Dip in aromatic liquid, dry again, pack

Price guide: counter versus reseller

The only prices we can source to TTD are the September 2021 launch prices: Rs 60 for the 100 g brands and Rs 125 for the 65 g brands. Some websites have since reported different, lower prices for TTD agarbatti packs, but they cite no TTD source and their pack sizes do not match TTD's, so we treat those figures as unconfirmed. Prices may well have been revised since 2021. The printed MRP on the pack at a TTD counter is the figure to trust.

Resellers set their own prices, often selling combos of several brands with delivery charges added. Compare the per-pack price against the printed MRP before buying; a higher price does not make a pack more genuine.

• Best value: buy at a TTD counter in Tirumala or Tirupati and check the MRP.
• If you cannot travel: ask a friend or relative visiting Tirumala to buy for you, alongside their Tirupati Laddu.
• If you buy online: run the checklist above and keep the invoice.

Buying for family and gifting

If you are buying packs for relatives who could not make the trip, note that because the three 100 g brands cost far less by weight at launch, they suit bulk gifting, while the 65 g brands make a smaller, pricier gift. Keep packs sealed and dry in your luggage. If you are buying for someone who wants a specific brand, write the name down before you reach the counter; with seven similar-sounding names, it is easy to pick the wrong box.

For many devotees, TTD agarbatti is about connection more than fragrance: flowers once offered at TTD temples return to the home altar as incense. Buying at TTD's own counters is the simplest way to be sure the pack is genuine.

Written and reviewed by the Tirupati Darshan Booking editorial team. Facts checked against primary sources; see the reference above.

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